google search console for small businesses

What’s changed in the new Google Search Console? And how might those changes affect us?

In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console. Specifically we explore how these updates can be beneficial to small businesses.

Watch the nine minute video here, or read the text below.

Ps, he filmed it in Mallorca, Spain, so you really might want to check out the video.

First, it was Google’s mobile-first index[1]. Now, it’s the new Google Search Console.

These might seem like they’re designed to make your life more difficult (or at least, more confusing). But in reality, these updates, especially the updated Search Console, can make your life as a small business owner easier.

Here we list the three important features in the update, how they work, and why they’re great tools for small businesses to use in growing their search strategy.

The Performance Report

The most powerful section of the redesigned Search Console is the Search Performance Report[2], previously known as the Search Analytics section.

How it works

The Search Performance Report contains features that are similar to the old Search Analytics, which is helpful for those trying to make the change over to the new system. In fact, if you liked the functionality of Search Analytics, you’ll love Search Performance.

Search Performance offers more long-term data than Search Analytics, showing you up to 16 months of search performance data for a more complete long-term analysis.

Like Search Analytics, you can overlay various performance metrics[3] (total impressions, total clicks, average CTR, average position data, etc.) with one

Read more from our friends at Search Engine Watch