We all know Google Analytics is a powerful tool for serving up actionable data. And one of the quickest ways to get that data is to be clear about what all those terms mean.
What does bounce rate mean and is it connected in anyway to exit rate? And how about sessions and page views?
If those questions sounds familiar but you’re not sure of the answers, read on…
Because as soon as you understand all the Google Analytics terms, you can begin to get closer to the actionable data you need, the kind of data you can use to increase visitors, sales, and sign-ups.
Google Analytics can show what pages you need to improve in order to rank higher in organic search[1]. It shows you if your copy needs tweaking, keywords need updating, or meta-descriptions re-writing. It also tells you if your call to action button is converting or not.
See also: A guide to setting up Google Analytics for your WordPress site[2].
Bounce rate
What Google Says:
“A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.”
A user could leave a site because they lost interest, were confused, didn’t find the answer to their query, or did already found the information they were looking for.
The right kind of thinking here is this: What was the person expecting to