Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience.
2018 is almost over and Google has compiled a list of the most popular search trends for the year.
Google search has turned 20 years old in September and it’s interesting to think how our searching habits have changed in these two decades.
That’s why their annual Year in Search is a good reflection on the changing search trends, the latest cultural moments or events that shaped the most popular searches, but also what we can learn from all of these.
Here are the most popular search trends of 2018.
People search for good
According to Google, the world was searching for “good” in 2018 in a higher frequency than the previous years. The trend was popular enough to inspire their video’s story for the year.
People searched for different kinds of queries, from “how to be a good dancer” to “what makes a good role model.”
It has been a busy year full of unexpected and sad stories but it’s interesting to notice that people are searching for good news, inspiring stories and positive ideas.
There are many brands that already benefit from this trend by focusing on social good[1] and how they can make an impact while increasing their brand awareness.
What it’s useful to remember is that ‘good stories’ cannot be forced. If your brand is trying too hard to inspire its audience, then the result might not be successful.
What are the most popular searches of 2018?
The most popular search queries have to do with: