Local SEO has never been more important for marketing because of Google’s continued algorithm updates[1] aimed at helping small businesses attract more customers. A local SEO strategy[2] should be a proper mix of factors like:
All these methods, trust me, are being used by all your competitors to good effect. Where webmasters tend to relax, that’s where your opportunity waits. And one method that is making waves right now is schema markup. Add it to your website and let your business reap the SEO benefits. Here’s a guide to help you out in your local SEO schema markup execution.
Understand schema markup
Put the schema markup code on your site, and help customers find more descriptive and informative results from the search engines. Consider the competitive and saturated state of the market, and you’ll figure out how schema markup helps your business gain an edge over the competition, bridging the link between browsing and converting customers.
Check out a schema markup in action below:
Enter the search query ‘SEO services’ and you immediately get a list of SEO companies in and around your location. This is one type of schema markup you are able to deploy on your site for helping visitors find a specific product or service. Let’s look at some of the different schema markup values for local businesses and how they are capable of improving the visibility of your company.
Learn how to implement local business schema markup
Read Google’s guidelines before you tinker with schema markups so you have a better idea about what to do and how to do it. Try to learn as much about coding as possible as some languages