Notifying users of unclear subscription pages

: Written by: J D; Category: News; Published: 08 November 2018; Hits: 530

Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That’s why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription services. Users will be offered the choice to proceed to the page or go back if they were unaware that they were entering a billing page.

Unclear mobile subscriptions

Picture this: Andrea is browsing the web on a mobile connection to access a gaming page and they’re presented with a page that asks them for their mobile phone details.

They fill in the blanks with their mobile number and press Continue, and get access to the content.

The next month, the phone bill arrives and they see a charge they were not expecting. Was the subscription to the online gaming service really that expensive? Did they really agree to pay that specific price for the service? How much did they agree to be charged to access the content?

Clearer billing information for Chrome users

We want to make sure Chrome users understand when they are going through a billing flow and trust that they’ll be able to make informed decisions while browsing the web.

To adequately inform users, it’s important to provide a sufficient level of details within the billing page as outlined by our new mobile billing charges best practices. Pages that answer positively to the following questions generally provide sufficient information for users:

Is the billing information visible and obvious to users? For example, adding no subscription information on the subscription page or hiding the information is a bad start because users should have access to the information when agreeing

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