Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online.
The Transformation of Search Summit[1], which takes place in New York on October 19, combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into actionable steps to future-proof and protect your strategy.
This week we sat down with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role at Google. He’ll be participating in a panel discussion with Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe.
ClickZ: Tell us a bit about your role?
Juan Felipe: I lead global team of outreach experts who help website owners build high quality and secure websites that also comply with Google’s webmaster guidelines. We are part of Google’s Trust & Safety team, and my team’s overall goal is to provide clarity and transparency regarding how our product policies work.
CZ: What are your key priorities over the next 12 months?
JF: We have a few primary long-term goals:
- We want to encourage HTTPS adoption across the web until the vast majority of traffic uses HTTPS. Not only because this is provides critical security and data integrity for websites and user’s personal information and browsing behavior, but also because HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.
- We want to encourage significant growth in the participation and success of women content