Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online.
The Transformation of Search Summit[1], taking place in New York on October 19 combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into the actionable steps to future-proof and protect your strategy.
This week we sat down with Pete Kluge, Product Marketing Manager at Adobe, to deep dive into his role at Adobe and panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe.
ClickZ: Tell us a bit about your role?
Pete Kluge: As Group Product Marketing Manager for Adobe Advertising Cloud, my team leads go-to-market strategy in two key areas:
- Search Marketing: Advertising Cloud Search, our own solution, was rebuilt earlier this year with a new UI and features powered by Adobe Sensei to boost ROI for advertisers.
- Creative Management: Advertising Cloud Creative, which also debuted earlier this year, gives marketers control over basic design elements—including advertising copy and assets used in display ads—to allow for the rapid rollout of new messaging and design without the painful and expensive steps of re-trafficking or starting the design process over from scratch.
In addition to driving strategy, my team partners with sales and account services to support clients, deliver business growth, understand customer challenges, and evangelize our products through education and thought leadership.
CZ: What are your key priorities over the next 12 months?
PK: Key priorities