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The global smart home market is forecasted to reach a value of almost $138 billion[1] by 2023, as demand for smart home appliances grows at a high rate. But consumers continue to be suspicious of smart home devices, according to a new report.
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In fact, some brands are perceived to be more trustworthy than others when it comes to smart home devices.
Seattle, Wash.-based smart home project specialist Porch surveyed over 1,000 people[3] using Amazon's Mechanical Turk[4] to discover whether they trusted their smart home devices and how they perceived the future for the technology.
Smart devices are here to stay, for sure. They help us stay organized, like with creating grocery lists, making hands-free phone calls, and completing simple tasks.
But we do not trust them completely.
Groups such as millennials feel that they need to have a relationship with a brand[5] before buying the latest technology.
(Image: Porch)
Although they are influenced by the buzz around a new device and want to be involved, they do not fully trust their devices.
Over half of respondents own smart devices (57.4 percent of baby boomers, 69.6 percent of generation X, and 75.1 percent of millennials). But less people actually trust their devices.
Thirty-four percent of smart home device[6] owners do not trust their devices -- nor device manufacturers.
Amazon leads the way with consumer trust, with almost two-thirds (64 percent) of respondents trusting the company.
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