Samsung Electronics has been in discussions with partners to form a industry alliance focused on 8K resolution that will include all industry stakeholders, company officials have said.
"We believe that 8K requires more cooperation and dialogue between industry players," said David Jung, senior engineer at Picture Differentiation Lab, Samsung Visual Display business, at QLED & Advanced Display Summit in Hollywood, Los Angeles.
"We feel we have to sufficiently explain to industry players in the ecosystem, and most importantly, the consumers, the value proposition of 8K," he said. "4K distribution beat market expectations, but we feel now in retrospect we could have done better in setting standards and educating customers in such things as UHD (ultra high definition) and HDR (high dynamic range)."
South Korean TV manufacturers such as Samsung and LG as well as Chinese counterparts Hisense and TCL have often clashed over whether their premium products were "true" 4K or UHD.
Samsung played a key role in forming the UHD Alliance, inaugurated in 2016, which sets standards on UHD content. Members include content distributors such as Amazon and Netflix, studios such as Universal Pictures and Fox, and manufacturers Samsung, LG, TCL, and Sony, among others. Samsung also formed a HDR Plus Alliance with Fox and Panasonic last year and is delivering HDR10 content with Amazon[1].
"Resolution is important, but today TV needs to offer added values besides just resolution," said Jung. "To do so, we believe we must cooperate with all stakeholders in the ecosystem, including content makers and distributors. We are keeping an open mind."
The South Korean tech giant has also been working on deploying 8K resolution to ultra-large sized displays, such as its Cinema LED[2] brands for movie theatres