Video: Worried about your Facebook data? Check the new privacy settings
Our social sharing behaviour drives us to tend to trust that whatever we say on social media is for our own eyes. But the furor over Cambridge Analytica's access to our data has shown consumers are not happy at all that our data is being used for gain.
Read also: Users can now live stream directly to Twitter and monetise content[1]
Platforms such as Twitter and Facebook are not only watching what we post, but Facebook is also listening to our verbal conversations[2] to deliver more targeted ads to us.
Our attitudes are changing. Social consumers now demand better security across their social media sites -- and they're forcing the social platforms to listen to them.
The social media giants are listening. Twitter is testing an encrypted messaging[3] feature, Yahoo is testing an invite-only group messaging app called Squirrel[4], and Facebook has introduced its 'Clear History'[5] privacy control to reassure users that their data is secure and private.
Secure messaging app platform Viber has released an online survey[6] showing what US consumers think about their personal information being shared online.
It polled a representative sample of 1,500 US online consumers in March 2018 and asked them about privacy, security, and data sharing.
Consumers do not check their privacy settings, but expect their messages to be secure.
If your current social posts or chat messages were shared publicly, which would be your greatest concern? (Image: Viber)
Almost a third of respondents (32.5 percent) only check their privacy settings once every six months, yet 63.2 percent of men