Every year, we publish an overview[1] of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the incredible amount of progress we’ve made.
We receive a lot of amazing feedback from our customers on pain points they experience and improvements they’d like to see. Folks, we hear you.
We not only massively restructured some of our internal systems to provide you with better data, we also innovated new ways to display and report on that data, making the tools more accurate and more useful than ever before.
If you’ve been tasked with achieving organic success, we know your job isn’t easy. You need tools that get the job done, and done well. We think Moz delivered.
Check out our 2018 improvements so far:
Our new link index: Bigger, fresher, better than ever
Our link index underwent a major overhaul: it's now 20x larger and 30x fresher than it was previously. This new link index data has been made available via our Mozscape API, as well as integrated into many Moz Pro tools, including Campaigns, Keyword Explorer, the MozBar, and Fresh Web Explorer. But undoubtedly the largest and most-anticipated improvement the new link index allowed us to make was the launch of Link Explorer, which we rolled out at the end of April as a replacement for Open Site Explorer.
Link Explorer