Video: Here's why Amazon has a Prime Day sale event
Amazon Prime Day is basically a summertime Black Friday.
Name one person who doesn't shop on Amazon. You can't do it, right? ZDNet has detailed Amazon's every move[1] for years now, including its insane growth[2] and the dreaded Amazon e-commerce effect[3] on retail as whole.
But, doom and gloom aside, one of the more fun aspects of this company is its Amazon Prime Day fire-sale event[4]. Pitched as Amazon's "holiday of savings," it's been giving Black Friday a run for its money -- while also likely making Walmart and other rival stores wince with jealousy.
Here's what you need to know about Prime Day.
(Image: Amazon)
What is Amazon Prime Day?
Amazon celebrated its 20th anniversary in 2015 by offering a full-day sales event on Amazon.com[5]. The company offered deep discounts on Amazon-branded products as well as tens of thousands of other items from third-party sellers. The entire event, called Prime Day[6], was a huge success, and so Amazon has turned it into an annual sales extravaganza.
Read also: When is Amazon Prime Day 2018? (CNET)[7]
When is Amazon Prime Day 2018?
Typically, Prime Day is held in mid-July[8]. The first Prime Day was Wednesday, July 15, 2015. The second Prime Day was Tuesday, July 12, 2016. And the third Prime Day was a multi-day, 30-hour event that started late on Monday, July 10, 2017, lasted all of Tuesday, July 11, and ended early on Wednesday, July 12. Amazon has yet to announce this year's Prime Day date, but rumor has