Search Engine Watch sister publication ClickZ[1] has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors.
The second guide in the series is dedicated to enterprise SEO tools[2].
With $80 billion predicted to be spent on SEO services annually by 2020, these software packages play a vital role in helping marketers derive insights from masses of data.
The core component (60%) of the ClickZ SEO tools vendor guide scoring comes from our customer survey, which received over 1200 responses and evaluated technologies across the following six areas:
Scores were awarded across 36 sub-categories, with six grouped under each of the categories highlighted in the image above.
A further 20% of the scoring came from the ClickZ expert advisory board, which features representatives from Vodafone, LEGO, GroupM, and Macy’s.
The author attended interview sessions with all six vendors in the guide, along with at least one other member of the advisory board. The output of these interviews were scores that make up the final 20% of the results seen in the guide.
Across all aspects of our technology review, BrightEdge consistently impressed as a leader in the enterprise SEO field and the company’s innovation roadmap looks set to ensure that it will retain this position.
Content produced in collaboration with BrightEdge[3].
BrightEdge: Company profile
BrightEdge is an established player in the enterprise SEO space, boasting over 50% of the Fortune 100 as current clients. The technology has developed significantly as of late, evident through the introduction of functionalities that address the