Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet magnificently.
And talking of the steady growth, the last decade has seen a surge in the importance that has been given to SEO. In order to make businesses discoverable, and in a pursuit to stay at the top of the search engine result pages (SERPs[1]), individuals and brands are relying on SEO-powered website-building platforms.
WordPress is definitely one of the favorite choices. But the question is whether it is a good choice for accomplishing the SEO goals that you are trying to achieve, so let’s find out what WordPress has to offer.
‘Snap-at-your finger’ optimization
What makes WordPress a great choice for your SEO[2] goals is its quick setup and configuration. Also, when you are logged in with your site’s dashboard and are actually filling in the SEO-powering fields of your posts’ editor, you can stay assured that things will not take a lot of time off your schedule.
If you are new to blogging, you will definitely take your own time to get used to the fields that prompt you to add the ‘Meta description’, ‘Tags and Categories’, ‘Meta Data’, ‘Keywords’, ‘Excerpt’, etc. Once you are there, optimizing will truly be a ‘click-of-your finger’ thing.
If you are able to save some time there, you will create much better content which is always a step forward in your content optimization journey.
Search-engine friendly URL
Otherwise known as permalinks, the chosen URL for your website posts is a crucial determinant