A few weeks ago I did a step-by-step article on building up your YouTube presence[1]. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research[2] 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected[3] that by 2020, 82% of all consumer web traffic will be video.
Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.
With that in mind, what other options do we have?
More video hosting options
YouTube is not the only major video hosting platform out there. There are a few solid options that you want to consider. Here are three additional platforms and how they fit different needs:
|
YouTube |
Vimeo Pro |
Vimeo Business |
Wistia |
|
|---|---|---|---|---|
|
Cost |
Free |
$20 /m |
$50 /m |
$99 /m |
|
What's included |
Unlimited videos |