All the latest trends are part of Mary Meeker’s Internet Trends report[1] every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives.
Here’s an overview of the stats that caught our attention.
Increasing digital media usage
There has been a growth of 4% in the digital media usage, reaching 5.9 hours per day. Mobile digital media usage as reached 3.3 hours, while the desktop usage has slightly decreased in 2.1 hours per day. Despite the growth of mobile media consumption, we still see a stable use of other devices, while desktop usage is still present.
This stat can be useful for brands and publishers who try to understand their audience and how the rising mobile consumption can affect their next campaigns.
How innovation drives product improvements
Innovation takes place in many forms and trends and the most interesting stats have to do with the rise of messaging, voice search and video.
According to Mary Meeker’s Report, messaging is expanding and we’ve already noticed the increased number of monthly active users among all the popular platforms. Messaging platforms become more useful every day for users and brands are already exploring the best ways to include them in their digital strategies.
Mobile adoption keeps increasing for video usage and there is no prediction that this growth will end soon. As mobile consumption increases, more users are watching video content through their phones. This makes more companies evaluate their existing marketing strategies and how their publishing habits can adjust to this trend.
Voice services have seen an impressive growth with Amazon Echo reaching an impressive adoption rate. Except for the