Burden or opportunity? How do businesses see new EU data privacy regulation
There is no lack of content and information about General Data Protection Regulation (GDPR) out there, but most marketing professionals I spoke with about the regulation were confused about what GDPR is or how they should prepare their marketing programs, website, and data collection process before the enforcement date, May 25, 2018.
Many marketers mistakenly assumed that their marketing automation or CRM provider will take care of any and all changes. Others thought that because their organization doesn't have an office in Europe, GDPR doesn't apply to them. It is confusion over the impacts of GDPR and my mission to help marketers that propelled me to write a report explaining how marketers should prepare for GDPR.
Also: Companies may think they are ready for GDPR, but their employees are not[1] | Microsoft: We're giving you all Euro-style GDPR rights over how we use your data[2] | GDPR in real life: Fear, uncertainty, and doubt[3] | TechRepublic: General Data Protection Regulation: A cheat sheet[4] |
Marketers are often the first department to collect personal data from customers. Marketing departments are also often responsible for communicating with stakeholders after a data breach. A successful GDPR compliance strategy necessitates the incorporation of the marketing department. Here's how to ensure your marketing department is ready for GDPR enforcement.
This is an excerpt from A Guide to GDPR Compliance for Marketers.[5]
Five-Step GDPR Preparation Checklist
Constellation recommends that marketers conduct an audit of the avenues through which they interact with personal data. Create a custom GDPR preparation checklist taking appropriate recommendations from the