Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. There are a number of factors to consider before purchasing a commerce platform – in fact, the choices are endless. But what’s really important? Here are some of the key considerations.
The product catalogue
Your product catalogue is technically a reservoir for every item you sell. Its role is to promote the items you want to push and simultaneously help your customers find the items they are looking for with ease.
A poorly constructed product catalogue can be rigid and uncompromising, especially if the product attributes you want to store don’t naturally align with the definitions set in your commerce application.
Some commerce platforms charge based on the number of products on your platform. Depending on the requirements of the ecommerce marketplace, you can choose accordingly.
In the case of a multivendor ecommerce marketplace, the product list can easily grow to more than 10,000. It is therefore important to choose an ecommerce platform that doesn’t put a limitation on the number of products a marketplace can have.
The good news is that there are a number of product catalogue software that offer user-friendly tools and outstanding features to provide high-level functionality to entice your customers. Volusion[1], Big Commerce[2], Shopio[3] and Shopify[4] are a small selection of the platforms that offer a comprehensive solution, while keeping all aspects of your website up-to-date.
Identifying how you intend to organize your catalogue will have a dramatic impact on how your ecommerce website is developed – and on how well it converts visitors to customers.