Salesforce wants to encourage Brazilian customers to invest in systems supporting digital transformation by creating a sense of urgency around resuming their innovation strategies.
The cloud CRM vendor is optimistic about Brazil and has doubled the size of its annual Salesforce World Tour event in São Paulo, to which over 8,000 people signed up to attend. According to chief operating officer for Latin America, Enrique Ortegon, the company is "excited" about business prospects for the Brazilian market.
"[The opportunities in Brazil] are all about digital transformation, with focus on mobility and customer experience," Ortegon told journalists at a press event yesterday (15).
Brazilian companies are now facing the decision of investing in modernization again or facing their own "fast and painful death", Ortegon said. However, this reality doesn't appear to have fully sunk in at companies: according to Salesforce's own research with 100 local companies with over 500 staff, just over half (58 percent) of those polled feel they are moving at the same pace of their competitors in terms of digital transformation, while only 15 percent feel they are ahead of the game in that regard.
Overall, on a scale ranging from 0 to 100 points, the overall business digitization index in Brazil reached 67.5. Across the study's key pillars, mobility reached 80, followed by speed and productivity (77), intelligence (56.5) and connectivity and integration (41.5).
To address the uncertainty of current and potential clients, the company plans on showcasing international success stories and developing education programs to dispel misinformation around areas such as artificial intelligence and data analytics. The firm has also created a free online tool that enables buyers to measure their state in terms of digital transformation and compare it with the study findings.
The goal, according to Ortegon, is