Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance[1] of getting clicked, meaning that the lower your brand ranks (even on the first page), the more potential traffic you are missing out on.
And the reason why other websites are ranking higher than you on Google is that they are making a consistent effort to improve their SEO. Even if you’ve been focused on your site’s SEO for months, there are still some tips and tricks to implement – and that can be done in less than 5 hours – to increase your chance of higher rankings in SERPs.
Incorporate your competitor’s easiest keywords
In 2008, Google lifted the ban on bidding on competitors’ branded keywords, allowing site owners to bid against the competition’s brands – as long as you don’t mention their trademarked name within your ad copy. Bidding on your competitor’s keywords will give your brand traffic that comprises customers specifically looking for a product or service that your brand and your competition offer.
Studies have shown that branded keyword phrases are 5 times more likely[2] to convert visitors into leads; therefore, the chances of retention and conversion are very high.
To ensure success, use your competitor’s weaknesses to inform your ad copy – particularly if it’s something your brand excels at. Be sure to include eye-catching copy while maintaining keywords used by customers to find both brands. Think about it: the potential customer is specifically searching for a competitor of yours, but it will take something unique and