Earlier this week we launched our brand-new link building tool[1], and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost five trillion URLs.

Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm very excited to say that Moz's Open Site Explorer product, which had a lot of challenges with it, is finally being retired, and we have a new product, Link Explorer[2], that's taking its place. So let me walk you through why and how Moz's link data for the last few years has really kind of sucked. There's no two ways about it.

If you heard me here on Whiteboard Friday, if you watched me at conferences, if you saw me blogging, you'd probably see me saying, "Hey, I personally use Ahrefs[3], or I use Majestic[4] for my link research." Moz has a lot of other good tools. The crawler is excellent. Moz Pro is good. But Open Site Explorer was really lagging, and today, that's not the case. Let me walk you through this.

The big complaints about OSE/Mozscape

1. The index was just too small

Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

Mozscape was probably about a fifth to a tenth the size of its competitors. While it got a lot of the quality good

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