With just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today.
We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.
Topic details and the final agenda are still in the works, but we're excited enough about the conversations we've had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11!
If you still need your tickets, we've got you covered:
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The Speakers
Here's a look at who you'll see on stage this year, along with some of the topics we've already worked out:
Jono Alderson
The Democratization of SEO
Jono will explore how much time and money we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place.
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the